Marco Tonin

Essentiality
Vision
Project management

Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity.

To be truly simple, you have to go really deep.

The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Jonhatan Ive

Emiliano Palma

Creativity
Technical Knowledge
Project management

My conclusion is that chaos is something intrinsically inaccessible to architects.

We cannot aspire to it, but we can only be its instrument […]

The only relationship architects can establish with chaos is to join the ranks of those who oppose it, and to fail.

And it’s only in failure, by chance, that chaos is produced.

Rem Koolhaas

Daniele Cremona

Creative Boldness
Digital Sculpting
Diplomacy

To proceed by “contaminations” is a characteristic that is widespread in various fields of human action today.

To contaminate means to go outside of the closed and protected perimeters of uncontaminated things, and make them react together in order to obtain unexpected and more complete results.

Alessandro Mendini